Evaluate your Google Ads management options
Different models suit different stages. Here’s a quick comparison so you can choose the right fit.
- In‑house hire – Full control and proximity. Suits larger budgets and multi‑channel needs. Total cost usually highest when you include salary, tools and training.
- Freelancer – Flexible and often cost‑effective for smaller accounts. Depth and coverage can vary; think about backup and reporting needs.
- Specialist agency – Processes, QA and coverage for Search, Shopping and PMax with CRO and tracking support. Management fees sit above freelance but below hiring a senior in‑house team member.
Pricing snapshot and timelines
Typical ranges for Australian businesses. Exact pricing depends on competitiveness, locations, structure complexity and tracking needs.
- Setup (once‑off): $1,200–$3,500 + GST for research, account structure, conversion tracking (GA4/Google Ads), extensions, negatives and launch across 1–3 core services or a starter Shopping/PMax build.
- Management (monthly): $1,200–$4,500 + GST for ongoing optimisation, query pruning, bid strategy tuning, ad testing, PMax asset iteration, feed optimisation and reporting.
- Media budgets: Lead‑gen: $2,000–$6,000/month to exit learning efficiently in most metro markets. Ecommerce: $3,000–$10,000/month depending on SKU count and margin.
- Timelines: 7–14 days to launch, 2–4 weeks learning, 60–90 days to stability on CPA/ROAS if landing pages and sales follow‑up are strong.
What’s included in Google Ads management
- Keyword research, match‑type and query management with negatives to cut waste
- Search, Shopping and Performance Max builds aligned to commercial goals
- Ad copy testing, assets and extensions to lift CTR and Quality Score
- Bid strategy setup (tCPA/tROAS/Maximise) and budget pacing
- Feed optimisation for Shopping/PMax and audience signals where relevant
- GA4 and Google Ads conversion tracking, call tracking options and form QA
- Landing page CRO feedback or new landing pages when needed
- Weekly checks, monthly strategy reviews and clear reporting dashboards
Industries we help
We manage Google Ads for B2B and B2C across Australia, including:
Local lead‑gen across services and suburbs.
See industry help BuildersHigh‑value leads with strong qualification.
See industry help DentistsService‑line targeting and booking growth.
See industry help Medical ClinicsCompliance‑aware patient acquisition.
See industry help Law FirmsCompetitive metros with tight query control.
See industry help EcommerceShopping and PMax for profitable scale.
See industry helpResults and case studies
Leads up 118% in 90 days. CPA down 32% through query pruning and landing page improvements.
Audit → rebuild → scaleROAS from 2.1 to 4.0 in 8 weeks by restructuring Shopping and adding PMax with stronger product groups.
Feed + PMax optimisationCost per lead reduced from $145 to $78 by reworking match types, negatives and localised landing pages.
Search + local pagesResults vary by market competition, offer strength, landing pages and sales follow‑up quality.
Common Google Ads problems we fix
Targeting, landing pages or tracking issues.
Poor ROIMisaligned bidding or weak offer‑match.
High CPC and wasteQuery pruning and structure fixes.
Low conversion rateCRO and page experience upgrades.
Broken trackingGA4 and Ads conversion clarity.
Weak landing pagesFocused pages to lift Quality Score.
How Google Ads fits with the rest of your growth system
Google Ads works best when it’s aligned with positioning, a compelling offer, strong landing pages, fast follow‑up and clean measurement. For some businesses it becomes the primary growth engine; for others it supports SEO, email and brand activity by capturing high‑intent demand already in market.
FAQs
How much does Google Ads management cost in Australia?
Most small to mid‑sized businesses invest $1,200–$4,500 + GST per month in management, with a once‑off setup typically $1,200–$3,500 depending on account complexity, number of services/products and tracking requirements.
How long until Google Ads delivers results?
Allow 7–14 days for setup and launch, a 2–4 week learning period, and 60–90 days to reach a stable CPA or ROAS. Highly competitive niches may take longer unless landing pages and offer strength are excellent.
What is included in Google Ads management?
Keyword and query management, negatives, bid strategy tuning, ad testing and extensions, Shopping/PMax optimisation, GA4 and Ads conversion tracking, optional call tracking, weekly checks and monthly strategy reviews with clear reporting.
What budget do we need to start?
Lead‑gen budgets of $2,000–$6,000/month are common to exit learning efficiently in metro areas. Ecommerce budgets of $3,000–$10,000/month are typical depending on SKU volume and margin.
Do we need new landing pages?
Not always, but focused landing pages usually reduce CPA by improving Quality Score and conversion rate. We’ll advise if pages are a constraint and can build or optimise them.
Are there lock‑in contracts?
No long lock‑ins. After the first 60 days to set foundations and stabilise, management is month‑to‑month with 30 days’ notice.
Related marketing help
Lift Quality Score and conversion rate.
Read this page Conversion OptimisationTurn more clicks into enquiries.
Read this page Analytics and TrackingReliable GA4 and Ads conversion data.
Read this page Content MarketingSupport paid with demand creation.
Read this page Paid SocialMeta and LinkedIn for scale and retargeting.
Read this page Google Ads GuideStep‑by‑step setup and optimisation.
Read this page