Google Business Profile Examples for Australian Businesses

Google Business Profile example gallery

Strong Google Business Profiles share the same foundations: accurate business info, the right categories, detailed services/products, recent photos, fresh Posts, and consistent review replies. Explore examples by industry below.

Example: tradies and service area businesses

What good looks like:

• Primary category: “Plumber” (example). Secondary: “Drainage service”, “Gasfitter” where relevant.
• Service area suburbs listed clearly. Hours include after-hours or emergency service if applicable.
• Services: fixed-fee or price ranges for blocked drains, hot water repair, burst pipes, leak detection.
• Photos: before/after shots, van branding, team on-site, equipment close-ups.
• Posts: weekly proof-of-work updates with suburb mentioned (“Hot water replacement in Geelong”).
• CTA: tracked website link to “Request a quote” landing page with UTM parameters.

Post example (What’s New):

• Title: Hot water system replaced in Werribee
• Copy: Old unit out, new 135L installed same day. Licensed team, upfront pricing. Book today.
• Button: Call now or Book online

Example: cafes, restaurants and hospitality

What good looks like:

• Primary category: “Cafe” or “Restaurant”. Add cuisine or dietary options in attributes.
• Menu link, booking link, popular times, accessibility and parking info completed.
• Photos: exterior signage, interior ambience, plated dishes, coffee close-ups, team in service.
• Posts: new seasonal menu items, limited offers, events or live music nights.
• Q&A: add FAQs like “Do you have gluten-free options?” with a concise answer.

Offer Post example:

• Title: Weekday lunch special
• Copy: Any toastie + coffee for $15, Mon–Fri 11am–2pm. Show this post at the counter.
• Button: Learn more (to menu page with UTM)

Example: health and medical clinics

What good looks like:

• Primary category: “Dental clinic”, “Physiotherapist”, “Medical clinic”. Practitioner profiles where available.
• Services: check-up, scale and clean, emergency dental, Invisalign consult, sports injury assessment.
• Photos: reception, treatment rooms, practitioner headshots, equipment.
• Posts: educational tips, new patient offers, bulk-billing info (if applicable), opening hours updates.
• CTA: Booking link to a dedicated page with tracked parameters.

Review reply example:

• “Thanks for your feedback, Sam. We’re glad the same‑day appointment helped. If you need anything else, call our clinic on 02 XXXX XXXX.”

Example: professional services and law

What good looks like:

• Primary category: “Law firm” or specific practice where appropriate. Secondary: “Family law attorney”, “Conveyancer”.
• Services: initial consultation, conveyancing packages, estate planning, business contract review.
• Photos: office exterior/interior, team headshots, meeting room, local landmark for trust signal.
• Posts: case-study style wins (no private info), FAQs, event speaking engagements.
• Q&A: “Do you offer fixed-fee conveyancing?” with a short, clear response.

Example: real estate and property services

What good looks like:

• Primary category: “Real estate agency” or “Property management company”.
• Service suburbs listed; attributes for appointment only or Saturday hours if open homes.
• Photos: team, storefront, sold stickers, local area shots, property management process visuals.
• Posts: recent sales with suburb, rental market updates, appraisal offer with clear CTA.
• Reviews: prompt responses highlighting suburb expertise and communication.

Post examples you can adapt today

• What’s New: “We’ve added same‑day emergency callouts in Parramatta. Call for fast help.”
• Offer: “Free tyre rotation with any logbook service this month. Book online.”
• Event: “Small business tax Q&A night – Thursday 6pm in Richmond. Reserve your spot.”
• Product/Service: “Ceramic coating package – protect your paint with a 3‑year guarantee.”

Tips:

• Attach a strong, relevant image. Keep text to 1–3 short sentences.
• Add tracked links (UTM) to measure traffic and enquiries in analytics.
• Refresh posts weekly so your profile looks active in search and Maps.

Photo and video examples that lift engagement

• Exterior and entrance so customers recognise the location.
• Team in action and customer‑facing moments (with permission).
• Before/after transformations, product close‑ups, equipment.
• Short vertical clips of process or results (10–20 seconds).
• Update monthly so your “latest” media stays current.

Technical tips: use natural light, hold steady, crop to square or 4:3, and name files descriptively (e.g., “roof-restoration-narre-warren.jpg”).

Review request and reply examples

How to request reviews:

• “Thanks for choosing us today. If we earned 5 stars, this link makes leaving a review quick: [your GBP review link]. Your feedback helps local customers find us.”

How to reply to positive reviews:

• “Appreciate the kind words, Alex. We’ll pass your feedback to Erin who handled your service. See you next time.”

How to reply to negative reviews:

• “Sorry we missed the mark, Priya. We’ve tried calling to resolve this. Please email support@yourdomain.com so we can fix it today.”

Q&A examples to add to your profile

• Q: Do you service after hours? A: Yes, we offer emergency callouts until 10pm across Inner West Sydney.
• Q: Do you have customer parking? A: Two spaces on-site and 2‑hour street parking on Smith St.
• Q: Do you provide fixed pricing? A: We list common services with fixed fees and provide written quotes for larger work.

Service and product menu examples

Service list ideas:

• “Blocked drain – inspection and clear (from $149)”
• “Family law initial consult (45 min)”
• “Dental check-up and clean”
• “Brake pad replacement (per axle)”

Product list ideas:

• “House blend coffee beans 1kg”
• “Ceramic coating care kit”

Include short benefit copy and a price or range where possible. Link each to a relevant page with UTM tracking.

How to measure Google Business Profile performance

• Track calls, directions and website clicks in GBP Insights.
• Use UTM parameters on website and booking links to see traffic in analytics.
• Monitor local rankings for priority keywords in key suburbs.
• Review photo views and post views to guide your content schedule.

Common GBP mistakes to avoid

• Choosing the wrong primary category or missing secondary categories.
• Thin services/products without prices or descriptions.
• No tracked links, so results can’t be attributed.
• Infrequent posts and outdated photos.
• Ignoring Q&A or leaving reviews unanswered.

Related Google Business Profile resources

Where GBP fits with Local SEO

Google Business Profile works best alongside Local SEO. Your profile earns visibility in Maps and the local pack, while Local SEO (on-site content, local links and citations) helps you rank in organic results across key suburbs. Most Australian businesses benefit from doing both in parallel.