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Graphic Design Examples

Graphic Design Examples for Australian Businesses

Browse practical graphic design examples with downloadable files and clear specs: logos and identity, social media posts, display ads, brochures and packaging. Use the checklists, templates and mockups to brief faster and produce print‑ and web‑ready assets.

Last updated 18 April 2026

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Featured graphic design examples

Australian cafe logo suite showing primary, secondary and monochrome marks with clear-space guides
Café identity suite: primary, secondary and mono marks with clear‑space and minimum size.
Instagram carousel design for Australian retail brand 1080x1350 with safe text areas
Retail Instagram carousel (1080×1350) with safe zones for UI overlays.
Google Display Network banner examples 300x250 and 728x90 with brand-safe contrast
Google Display Network banner set: 300×250 and 728×90 variants.
A4 tri-fold brochure annotated with bleed, margins and fold lines
A4 tri‑fold brochure with 3 mm bleed, margins and fold alignment notes.
Skincare carton dieline with glue flaps, barcode quiet zone and spot UV area
Carton dieline: glue flaps, barcode quiet zone and spot UV callouts.

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Logos and visual identity examples

Strong identity work ships with a flexible logo set, colour system, typography choices and application examples. Below are example exports you can reuse as a reference.

  • Deliverables to request:
    • Master vector logo (AI/EPS) + SVG for web
    • Transparent PNGs at common sizes (e.g., 256, 512, 1024 px)
    • One‑page brand sheet (HEX/RGB/CMYK/Pantone, clear‑space, min size)

Download sample files

Get help finalising a logo pack

Social media post examples

Use consistent layouts across square, portrait and story sizes. Keep captions readable and away from UI overlays. Provide alt text for accessibility.

B2B LinkedIn single image ad 1200x627 with value prop and CTA
LinkedIn single image ad (1200×627): concise value prop + visible CTA.
Instagram square 1080x1080 post with product and headline
Instagram square (1080×1080): product focus and headline hierarchy.
1080x1920 story template with 120px safe margins top and bottom
Story/Reel (1080×1920): 120 px safe margins for UI elements.

Recommended social sizes and tips

  • Square 1080×1080, Portrait 1080×1350, Story/Reel 1080×1920, LinkedIn landscape 1200×627
  • Keep images under 30 MB; export JPG/PNG at 80–90% quality
  • Use 4:5 portrait for best feed real estate on Instagram and Facebook

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Display and responsive ad examples

Design for clarity at small sizes and ensure brand contrast meets accessibility guidelines. Supply a complete banner set and responsive assets to maximise coverage.

Set of Google Display banners in 300x250, 300x600 and 728x90 with consistent art direction
GDN banner set: consistent art direction across sizes.
Responsive display image assets with square and landscape crops
Responsive display assets: square and landscape crops.

Platform specs and constraints

  • Common GDN sizes: 300×250, 336×280, 728×90, 300×600, 320×100, 160×600, 970×250
  • Max file size: 150 KB (JPG/PNG/GIF). Animation: 30s total, max 3 loops, must stop at 30s
  • HTML5: zipped package under 150 KB, polite load, clickTag implemented
  • Responsive Display images: at least one landscape (1200×628+) and one square (1200×1200+). Logo PNG/SVG recommended
  • Responsive Search Ads (text): 3–15 headlines (≤30 chars), 2–4 descriptions (≤90 chars); pinning optional

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Have us check your ad set for compliance

Brochures and sales collateral examples

For print, accuracy matters. Always include bleed, safe margins and correct colour space. Export to print‑ready PDF and confirm printer requirements in Australia (common bleed is 3 mm).

A4 brochure inside and outside spreads with grid and typographic scale
A4 brochure spreads: typographic scale and grid for readability.
DL flyer with 3mm bleed and 5mm margins annotated for Australian printers
DL flyer: 3 mm bleed, 5 mm margins, CMYK, 300 DPI.
  • Export: PDF/X‑1a:2001 or PDF/X‑4, CMYK, 300 DPI images
  • Bleed: 3 mm; include crop marks; keep text 5 mm from trim
  • Fonts: outline or include; check overprint for rich blacks (e.g., 60/40/40/100 for large areas)

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Get a pre‑press check before you print

Packaging and label design examples

Packaging requires precise dielines and attention to finishes. Build files in vector, confirm printer tolerances and set up spot colours for foils or varnishes.

Coffee bag label set with flavour colour variants and barcode placement
Label set with flavour variants; barcode quiet zone respected.
Retail box mockup highlighting spot UV and emboss areas
Box mockup: spot UV and emboss areas shown as spot colours.
  • Dielines: vector paths on a separate layer; include 2–3 mm glue area and bleed
  • Finishes: use dedicated spot colours for foils/varnish with 100% fills
  • Barcodes: high contrast on matte surfaces; keep clear area per standard

Download sample files

Check my dieline and finishes

Email design examples and specs

Email design has constraints across clients. Use a robust template and test light/dark modes.

  • Template width: 600–700 px; body text 14–16 px; buttons ≥44 px height
  • Retina: serve images at 2× (e.g., 1200 px image in a 600 px column)
  • Balance: at least 60% HTML text; always include ALT text
  • Fallbacks: inline CSS, system fonts, explicit light/dark backgrounds, avoid transparent logos on dark
  • Size: keep total HTML under ~100 KB to avoid Gmail clipping; image compression recommended

Download sample files

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Graphic design spec checklist

Use this checklist to brief clearly and avoid rework.

  • Objective and success metric for the asset
  • Exact sizes and variants needed (px or mm, web/print)
  • Brand assets: logo files, colour values (HEX/RGB/CMYK/Pantone), fonts
  • Copy and any legal lines, CTAs and URLs or QR codes
  • Imagery: supplied or stock (licensing confirmed)
  • Accessibility: contrast, font size, alt text (where applicable)
  • Platform constraints: file types, weight limits, animation rules
  • Printer/platform specs: bleed, colour space, safe margins
  • Deadline, feedback rounds and final deliverables list

Download the checklist (PDF)

Free design brief template

Speed up approvals and reduce changes with a clear brief. This template covers goals, audience, offer, formats, timelines and stakeholders.

Download the brief template (DOCX)

Have us sanity‑check your brief

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Graphic design FAQs

Which file types should I request for a new logo?

Request an editable vector (AI or EPS), a master SVG for web, a CMYK PDF/X‑1a for print, and transparent PNGs (RGB) in common sizes. Include a one‑page style guide with colours (HEX/RGB/CMYK/Pantone) and clear‑space rules.

What are standard social media post sizes in 2026?

Core sizes: Square 1080×1080, Portrait 1080×1350, Story/Reel/Short 1080×1920, Landscape 1200×628. Keep safe margins of 90–120 px top/bottom for Reels/Stories to avoid UI overlays. Export JPG/PNG under 30 MB per image (Meta/LinkedIn).

What are Google Display Network banner specs and file limits?

Popular sizes: 300×250, 336×280, 728×90, 300×600, 320×100, 160×600, 970×250. Max file size 150 KB for static/animated GIF/JPG/PNG. Animation: max 30 seconds, up to 3 loops, must stop at 30s. HTML5 ads must be zipped (under 150 KB) with polite load.

What are Responsive Search Ad (RSA) asset limits and character counts?

RSAs accept 3–15 headlines (max 30 characters each) and 2–4 descriptions (max 90 characters each). You can pin positions. If you run Responsive Display alongside, supply square and landscape images plus a transparent logo.

What are best-practice email design specs?

Template width 600–700 px. Use 2× retina images. Keep at least 60% HTML text. Add ALT text. Inline CSS, system fonts and explicit light/dark backgrounds. Keep total HTML under ~100 KB to avoid Gmail clipping.

How should print files be prepared for brochures and packaging?

Export print‑ready PDFs in CMYK with 3 mm bleed and crop marks. All images at 300 DPI effective. Convert text to outlines or include fonts. For packaging, supply dielines as vectors, use spot colours for special finishes, and keep barcodes in high‑contrast areas.

Do I own the design files?

Ownership depends on your agreement. Ask for a licence or assignment granting full commercial use and access to packaged source files for key brand assets. Note that stock or fonts remain under third‑party licences.

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