Video Marketing Checklist for Australian Businesses

At‑a‑glance video marketing checklist

• Goal and audience: single objective, buyer stage, one CTA
• Message: hook in 3 seconds, proof, clear next step
• Script + storyboard: shot list, B‑roll plan, brand tone
• Logistics: schedule, talent, releases, permits, backup plan
• Equipment: camera/phone, mic, lights, tripod, spare batteries/cards
• Production: room tone, white balance, framing, safety, backups
• Post: edit, sound mix, colour, captions, graphics, brand open/close
• Channel versions: 16:9, 1:1, 9:16 with safe zones
• Metadata: title, description, tags, chapters, thumbnail
• Distribution: website embed, social cut‑downs, email, ads
• Tracking: UTM links, GA4 events, platform analytics
• Review: watch time, completion rate, CTR, conversions, next actions

Pre‑production checklist

• Define objective: awareness, consideration, conversion or retention
• Audience and angle: problem, outcome, objections to address
• Script essentials: strong hook, benefit‑led body, proof, CTA
• Storyboard and shot list: A‑roll outline and required B‑roll
• Brand consistency: tone, colours, lower‑thirds, logo usage
• Talent and roles: presenter, interviewer, customer, crew
• Location: noise, power, light, permissions and wet‑weather backup
• Legal and compliance in AU:
  • Signed talent/location releases and privacy consent
  • Music licensing (sync/master rights) via rights holders/APRA AMCOS
  • CASA rules for drones if applicable
  • Sector rules (AANA standards; health/financial claims require care)
• Accessibility plan: captions, readable on silent autoplay, clear visuals
• Equipment checklist: camera/phone, lapel/shotgun mic, lights, tripod, reflector, teleprompter, spare media/power
• Timeline and budget: shoot date, edit windows, versions, approvals

Production checklist

• Setup: frame subject (rule of thirds), check headroom and background
• Audio: quiet room, mic placement, record room tone, monitor levels
• Lighting: key/fill/backlight, avoid harsh mixed lighting, match colour temp
• Camera: manual exposure, locked white balance, focus peaking, 25fps for AU
• Coverage: multiple takes, cutaways, different angles, movement for energy
• Continuity: wardrobe and props consistent; slate good takes
• B‑roll: product close‑ups, process, environment, customer interactions
• Safety and permissions: cables taped, hazard checks, permits on hand
• Backup on the day: duplicate cards, copy to two drives before leaving

Post‑production checklist

• Rough cut: keep storyline tight; remove filler and repetition
• Sound: clean noise, balance levels, add music with licensed tracks
• Colour: correct and grade for consistency and brand look
• Graphics: add lower‑thirds, callouts, logos and end cards
• Captions: accurate SRT or burned‑in; check contrast and readability
• Versions: export 16:9, 1:1, 4:5, 9:16 with safe‑zone checks
• Thumbnails: clear subject, bold text, high contrast; 1280×720 min for YouTube
• Quality control: watch full exports with sound off and on
• Approval loop: time‑coded review and final sign‑off

Channel and format checklist

Distribution and repurposing checklist

• Website: embed on relevant pages, add schema where appropriate
• Email: teaser GIF or still + link with UTM tracking
• Social: schedule native uploads; 3–5 copy variants per platform
• Ads: create short cut‑downs for cold, longer for remarketing
• Repurpose: blog post from transcript, pull quotes, carousels, shorts
• Sequencing: awareness → proof/testimonial → offer/demo
• Cadence: publish rhythm and content calendar with owners and dates

Measurement and ROI checklist

• Define KPIs by funnel stage:
  • Awareness: impressions, 3‑sec views, average watch time, completion rate
  • Consideration: clicks, session quality, repeat views, assisted conversions
  • Conversion: form fills, calls, sales, booked meetings
• Tracking: UTM parameters, GA4 events, call tracking where relevant
• Dashboards: platform analytics + GA4 reports aligned to KPIs
• Testing plan: A/B test hooks, thumbnails, first line of copy, length
• Review rhythm: weekly skim, monthly analysis, quarterly creative refresh

Common video marketing mistakes (and quick fixes)

• Weak first 3 seconds → open with the outcome, problem or bold claim you can prove
• No single message → focus on one idea and one CTA per video
• Relying on audio → add captions and meaningful on‑screen text
• Wrong aspect ratio → export native sizes for each platform
• No tracking → add UTMs and GA4 events before publishing
• Unlicensed music → use properly licensed tracks only
• Heavy files on site → compress and lazy‑load to protect Core Web Vitals

Related Video Marketing pages

Helpful companion pages